What impact would you want your business to have?
What goals are you striving towards?
What keeps your business grounded?
What do you offer to your customers?
Describe your target audience in detail.
How is your brand currently perceived? How would you rather your brand be perceived?
Describe your industry and how you fit into it.
Who do you consider your main competitors?
What makes your business unique?
Please feel free to provide links to specific examples or send me a folder of images.